Broadcast Email

NGP’s Broadcast Email is the most powerful and effective way for NGP Campaign Office® clients to target, send, and track emails. Its integration with NGP Campaign Office® allows you to build more targeted and responsive email lists by taking advantage of your entire contact database and maximizing all fundraising opportunities. The intuitive email wizard has a user-friendly HTML editor that makes it easy for anyone in your organization to communicate with supporters and contacts, increasing their effectiveness and outreach.

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Features: 
  • Sophisticated targeting that allows for segmentation based on mail donations, volunteer opportunities, offline and online information
  • Powerful reporting tools measure the effectiveness of email campaigns with postmailing statistics on open rates, bounces, unsubscribes and click-throughs
  • Automatically manage unsubscribes, hard and soft bounces to help keep your lists clean
  • Personalize mass emails based on fields from NGP Campaign Office®
  • Whitelisted with major email providers and ISPs to help keep your emails out of spam or junk mail folders
  • Create personalized links that pass an ask amount to your CWP contribution page
  • HTML and plain text editors that ensure that you reach your supporters at home, at work, and on the go.  Both versions are sent, but only the version that matches a supporter's device capabilities and preferences is displayed
  • A/B Testing enables you to test before you send.  Experiment with your message on a random sample before you share the more effective message with the balance of your audience
  • Create from sent enables you to take advantage of your efforts to create a perfect email again and again
  • Advanced Delivery System:
    • Pre-flight sample check
    • Create templates & drafts
    • Personalize messages
    • Schedule emails
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