NGP Wins 2009 Pollie Award for Best House Campaign Web Site

NGP received the highest honors in the category for the best Website for a Democratic U.S. House Candidate. The Pollie was awarded for the work done on Rep. Mazie Hirono's re-election website, which you can visit here.

Her web site allowed her to establish a direct connection with her constituents through use of web 2.0 components like MazieBlog, MazieTV, as well as strong image and text content regarding her accomplishments and issue stances. The site uses an innovative new Drupal API module (open source), which allowed the campaign to create donation pages in Drupal but have them automatically integrated with the NGP online/offline fundraising database, allowing them to change the look and feel of their site and have the donation pages automatically change to match design. Studies have consistently shown that conversion rates on donation pages are higher if the look and feel of the main site is continued on the donation page. The same is true of the Volunteer signup and Event signup pages. When site visitors registered to make a blog comment, a record was automatically created in the NGP database, providing a new universe of prospects.